Vol. 4 No. 2 (2019): Turkish Journal of Marketing
Articles

QUANTITATIVE PERCEPTIONS OF BACKUS?S E-GOVERNANCE MODEL

Alain Michael MOMO
Cape Peninsula University of Technology Cape Town-South Africa
Bio

Published 09/14/2019

Keywords

  • E-governance, Backus?s model & Quantitative perceptions.

How to Cite

MOMO, A. M. (2019). QUANTITATIVE PERCEPTIONS OF BACKUS?S E-GOVERNANCE MODEL. Turkish Journal of Marketing, 4(2), 150–161. https://doi.org/10.30685/tujom.v4i2.55

Abstract

This study was conducted to determine measures of dispersion for normal distribution of nation brand ranking in line with Backus?s e-governance model adoption. The significance of this study dwells in the quantitative interpretations of Backus?s e-governance model for rebranding African nations. This is an exploratory study, which is based on the emic perspective (author? s viewpoint) built on literature reviewing and inferential statistics. The results show that the probability for investors to select randomly South Africa as business destination P (RSA) is 35%. The mean of top 10 African nation brands being 61.2; South Africa?s brand variance of 156.8; and standard deviation of 5.8 translates better reputation and positioning from the sample (n).

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