Cilt 5 Sayı 2 (2020): Turkish Journal of Marketing
Makaleler

BANGLADEŞ'TE İNTERNET BANKACILIĞI KULLANIMINI ANLAMAK: İNTERNET BANKACILIĞI UYGULAMALARININ ROLÜ, MÜŞTERİLERİN ALGILARI VE YEŞİL ENDİŞE

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  • Md. Mahiuddin SABBIR,
  • Md. Safatur RAHMAN,
  • Marzia NOMI,
  • Tasmin JAHAN
Md. Mahiuddin SABBIR
Assist. Professor, Dept. of Marketing, University of Barishal
Md. Safatur RAHMAN
MBA (Tezli), Pazarlama Bölümü, Barış Üniversitesi, Barış, Bangladeş
Marzia NOMI
Öğretim Görevlisi, Ekonomi Bölümü, Barış Üniversitesi, Barış, Bangladeş
Tasmin JAHAN
Öğretim Görevlisi, Pazarlama Bölümü, Barış Üniversitesi, Barış, Bangladeş

Yayınlanmış 24.08.2020

Anahtar Kelimeler

  • Yeşil endişe,
  • İnternet bankacılığı uygulamaları,
  • Bangladeş
Telif Hakkı Düzenlemesi

Nasıl Atıf Yapılır

BANGLADEŞ’TE İNTERNET BANKACILIĞI KULLANIMINI ANLAMAK: İNTERNET BANKACILIĞI UYGULAMALARININ ROLÜ, MÜŞTERİLERİN ALGILARI VE YEŞİL ENDİŞE. (2020). Turkish Journal of Marketing, 5(2), 100-120. https://doi.org/10.30685/tujom.v5i2.89

Öz

Bu çalışmanın amacı, İnternet bankacılığı uygulamalarının, algılanan kullanışlılığın, algılanan güvenlik, algılanan kullanım kolaylığı ve yeşil kaygıların İnternet bankacılığı kullanımı üzerindeki etkilerini incelemektir. Kendi kendine sıralanan bir anket geliştirildi ve 300 öğrenciden, iş sahiplerinden, işadamlarından ve ev hanımlarından oluşan basit bir rastgele örneğe uygulandı. Verilerin analizinde faktör analizi, Pearson korelasyonu ve Çoklu regresyon analizi kullanılmıştır. Bu araştırmanın bulguları, İnternet bankacılığı uygulamaları, algılanan kullanışlılık, algılanan güvenlik, algılanan kullanım kolaylığı ve yeşil kaygı gibi tüm faktörlerin İnternet bankacılığı kullanımı üzerinde önemli etkisi olduğunu göstermiştir. Daha spesifik olarak, İnternet bankacılığı uygulamaları ve algılanan yararlılığın İnternet bankacılığı kullanımı üzerinde daha fazla etkisi vardır. Bu çalışma, İnternet bankacılığı uygulamaları ve internet bankacılığı bağlamında yeşil endişe olarak göreceli olarak iki yeni faktör ortaya çıkardığından, bu iki faktörün farklı ortamlarda daha fazla araştırılması faydalı görünmektedir. Ancak bu çalışma, Bangladeş'te İnternet bankacılığı kullanımında bu faktörlerin önemini teyit etmekte ve bankacılara tüketicinin İnternet bankacılığı kullanımına olan ilgisini anlamalarını sağlamaktadır.

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