Cilt 1 Sayı 2 (2016): Turkish Journal of Marketing
Makaleler

ÇOKULUSLU ŞİRKETLERİN KARŞILAŞTIKLARI ZORLUKLAR VE BU ZORLUKLARIN MISIR?DAKİ PAZARLAMA POLİTİKALARINA ETKİSİ

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  • Ahmed Eid GHAREEB
Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, ?Saudi Arabia, phone: 00966557619459, ?Fax: ?(+966)73235398 ?, E-mail: theprof82@yahoo.com ?Ahmedeid82@jcba.edu.sa
Biyografi

Yayınlanmış 02.06.2017

Anahtar Kelimeler

  • Mısır Devrimi,
  • Çokuluslu Å?irketlerin Karşılaştıkları Zorluklar,
  • Pazarlama Karması
Telif Hakkı Düzenlemesi

Nasıl Atıf Yapılır

ÇOKULUSLU ŞİRKETLERİN KARŞILAŞTIKLARI ZORLUKLAR VE BU ZORLUKLARIN MISIR?DAKİ PAZARLAMA POLİTİKALARINA ETKİSİ. (2017). Turkish Journal of Marketing, 1(2), 94-119. https://doi.org/10.30685/tujom.v1i2.6

Öz

Pazarlama karması ile ilgili farklı alanlarda pek çok çalışma yapılmasına rağmen, (P. Yasanallah ,v.d., 2012; ?Thomas, 2010; Gandolfo, v.d.. ,2009) hiç kimse pazarlama karmasının siyasi değişimlerle olan ilişkisini incelememiştir.  Bu çalışmanın amacı çokuluslu şirketlerin karşılaştıkları zorluklar ve bu zorlukların Mısır Devriminden sonra pazarlama karmasına olan etkilerini araştırmaktır. Bu araştırmanın yapılabilmesi için incelenen şirketten 110 yönetici ve uzmanın katıldığı bir saha çalışması yapılmış ve katılımcılara çokuluslu şirketlerin karşılaştıkları zorluklar ile ilgili bir anket uygulanmıştır. Çokuluslu şirketlerin karşılaştıkları zorluklar ve bu zorlukların pazarlama karmasına olan etkileri arasında olumlu ve istatistiki olarak önemli bir ilişki bulunduğu görülmüştür. Sonuç olarak, çokuluslu şirketler pazarlama stratejilerini yatırım yaptıkları her ülkedeki siyasi, ekonomik, yasal değişikliklere ve rejime göre değiştirmelidir.

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