Cilt 3 Sayı 3 (2018): Turkish Journal of Marketing
Makaleler

GIDA SANAYİİNDE KALİTE ALGISININ TÜKETİCİ ÜZERİNDE ETKİSİ: PAKİSTAN ÖRNEĞİ

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  • Turab KHAN,
  • Naushad AHMED,
  • Hafiz Ishtiaque HUSSAIN
Turab KHAN
Sindh Madressatul Islam University Karachi, Pakistan

Yayınlanmış 08.01.2019

Anahtar Kelimeler

  • Kalite Algısı, Tüketici Tutumu
Telif Hakkı Düzenlemesi

Nasıl Atıf Yapılır

GIDA SANAYİİNDE KALİTE ALGISININ TÜKETİCİ ÜZERİNDE ETKİSİ: PAKİSTAN ÖRNEĞİ. (2019). Turkish Journal of Marketing, 3(3), 181-198. https://doi.org/10.30685/tujom.v3i3.57

Öz

Amaç: Bu çalışmacının amacı; gıda sanayiinde kalite algısının tüketici üzerindeki etkilerini belirlemektir.

Çalışmanın Metodu: Bu çalışma, nicel yaklaşıma dayandırılarak pozitif felsefe metodu ile desenlenmiştir. Güvenilir veriler, Pakistan?da gıda sanayiisi dahilinde tüketicilere uygulanan araştırma sonucu toplanmıştır.   

Bulgular: Elde edilen sonuçlar, kalite algısının tüketici tutumları üzerinde orta dereceli bir etkiye sahip olduğunu, kalite algısı ile tüketici tutumu arasında anlamlı bir ilişki bulunduğunu göstermektedir.

Araştırmanın Sınırlılıkları: Bu çalışma, sadece gıda sanayisi ile sınırlı olup, veriler Karaçi?deki tüketiclerden elde edilmiştir.

Sonuçlar: Bu çalışma, yerel gıda sanayiisinde tüketicinin yiyecek kalitesine olan tutumunu göstermektedir. Ancak bu çalışmadan, gıda kalitesini sağlayarak marka değeri ve marka sadakatini arttırmak isteyenler, gıda sanayiinde faaliyet gösterenler fayda sağlayabilir 

Değer: Bu çalışma alan yazındaki diğer araştırmalar incelenerek gerçekleştirimiştir. Ancak gıda sanayiinde gıda kalitesi konusunda başkaca çalışmalar yapılabilir.

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