Cilt 7 Sayı 1 (2022): Turkish Journal of Marketing
Makaleler

Medikal turizmde rekabet stratejileri: İslami medikal turizm

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  • Nurperihan Tosun,
  • Abdullah Mısırlıoğlu
Nurperihan Tosun
Dr. Öğr. Üyesi, Sivas Cumhuriyet Üniversitesi, Sağlık Bilimleri Fakültesi, Sağlık Yönetimi Bölümü, Sivas, Türkiye
Abdullah Mısırlıoğlu
Öğr. Gör., Sivas Cumhuriyet Üniversitesi, Sağlık Hizmetleri Meslek Yüksekokulu, Sivas, Türkiye

Yayınlanmış 25.03.2022

Anahtar Kelimeler

  • İslami Medikal Turizm, Helal Medikal Turizm, Müslüman Dostu Turizm, Helal Turizm, Medikal Turizm

Telif Hakkı (c) 2022 Nurperihan Tosun- Abdullah Mısırlıoğlu

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Medikal turizmde rekabet stratejileri: İslami medikal turizm. (2022). Turkish Journal of Marketing, 7(1), 31-49. https://doi.org/10.30685/tujom.v7i1.150

Öz

Medikal turizm sektörü son yıllarda küresel ölçekte oldukça ilgi gören bir alan haline gelmiştir. Stratejik öneme sahip bu sektörde rekabet üstünlüğü elde ederek gelirlerini arttırmak ve marka destinasyon yaratmak isteyen ülkelerin rekabet stratejilerine sahip olmaları gerekmektedir. Dünyadaki tüm dinler arasında Müslüman nüfusunun en hızlı artış gösteren kitle olması, gelişen orta sınıf ve artan harcanabilir gelir miktarı, helal turizm pazarının ve helal ekonominin gelişimini etkilemektedir. Helal turizm, bir turizm türü olmayıp, turizmin tüm türlerinin helal anlayışının benimsenerek sunulmasıdır. Medikal turizm fırsatlarından yararlanmak isteyen insanların dini görüşlerinden kaynaklı alacakları hizmetler karşısında yaşayacakları problemler ve hassasiyetlerine yönelik yapılan faaliyetler önem kazanmaktadır. Bu çalışmada ikincil veri kaynaklarına dayalı teorik bir inceleme yapılarak, helal kavramının medikal turizmle olan ilişkisinin yansımaları, dünya ve Türkiye özelinde ne tür uygulamaların yer aldığının ele alınması amaçlanmıştır. Sonuç olarak ise dini hassasiyetlerinin medikal turizmde tüketici motivasyonlarından biri olduğu, İslami medikal turizmin Türkiye’nin sahip olduğu dini, tarihi ve kültürel miras ile birlikte güçlü bir şekilde gelişen medikal turizm sektöründe önemli bir rekabet aracı olacağı düşünülmektedir.

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