Article ID Article Title (AS OF 10/05/2020) Issue Date Published Abstract Views Total Galley Views
79 A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY Vol 5 No 1 (2020) 2020-04-25 316 91
85 INVESTIGATION OF PRODUCT INVOLVEMENT OF CONSUMERS IN THE CONTEXT OF PERSONALITY TRAITS Vol 5 No 1 (2020) 2020-04-25 92 54
77 THEORETICAL FRAMEWORK OF MARKETING AS AN ORGANIZATIONAL CULTURE Vol 5 No 1 (2020) 2020-04-25 95 52
84 CUSTOMER SEGMENTATION AND PROFILING WITH RFM ANALYSIS Vol 5 No 1 (2020) 2020-04-25 86 48
76 ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS Vol 5 No 1 (2020) 2020-04-25 85 40