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The effect of brand authenticity on brand preference and the intermediate role of brand trust in internet shopping of generations X and Y Ruziye COP, Melek ASTEKİN 125-147 Viewed: 308 times - Downloaded : 373 times PDF (Turkish)
Impact of advertising strategies on women consumers' purchasing behaviour Feyza SOMTAŞ LEKESİZCAN, Leyla LEBLEBİCİ KOÇER 85-104 Viewed: 279 times - Downloaded : 382 times PDF (Turkish)
Factors affecting brand love in the metaverse world and the effect of brand love on word-of-mouth marketing Şimal ÇELİKKOL 148-161 Viewed: 368 times - Downloaded : 547 times PDF (Turkish)
