“THE EFFECT OF INSTAGRAM ON PURCHASE BEHAVIOR OF UNIVERSITY STUDENTS IN THE FRAMEWORK OF INFORMATION ADOPTION MODEL, ATTITUDE TOWARDS INFORMATION AND PERCEIVED RISK: THE CASE OF YOZGAT BOZOK UNIVERSITY VOCATIONAL SCHOOL”, tujom, vol. 4, no. 2, pp. 62–80, Sep. 2019, doi: 10.30685/tujom.v4i2.44.