“THE EFFECT OF INSTAGRAM ON PURCHASE BEHAVIOR OF UNIVERSITY STUDENTS IN THE FRAMEWORK OF INFORMATION ADOPTION MODEL, ATTITUDE TOWARDS INFORMATION AND PERCEIVED RISK: THE CASE OF YOZGAT BOZOK UNIVERSITY VOCATIONAL SCHOOL” (2019) Turkish Journal of Marketing, 4(2), pp. 62–80. doi:10.30685/tujom.v4i2.44.