TARHAN, İbrahim E.; ATEŞ, N. B. A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY. Turkish Journal of Marketing, [S. l.], v. 5, n. 1, p. 59–76, 2020. DOI: 10.30685/tujom.v5i1.79. Disponível em: https://www.tujom.org/index.php/1/article/view/79. Acesso em: 28 mar. 2024.