Comparison of the World’s longest swimming marathons in terms of economic benefits and destination potential: The case of Yumurtalık-Iskenderun, Turkey. Turkish Journal of Marketing, [S. l.], v. 10, n. 1, p. 27–36, 2025. DOI: 10.30685/tujom.v10i1.209. Disponível em: https://www.tujom.org/index.php/1/article/view/209. Acesso em: 2 apr. 2025.