Determining the attitude towards phygital marketing technologies by using the technology acceptance model in terms of tourism businesses. Turkish Journal of Marketing, [S. l.], v. 9, n. 4, p. 134–144, 2024. DOI: 10.30685/tujom.v9i4.205. Disponível em: https://www.tujom.org/index.php/1/article/view/205. Acesso em: 8 jan. 2025.