Hooked by curiosity: The zeigarnik effect amplifying customer loyalty and brand advocacy through thumb-stopper advertisements. Turkish Journal of Marketing, [S. l.], v. 9, n. 3, p. 66–82, 2024. DOI: 10.30685/tujom.v9i3.196. Disponível em: https://www.tujom.org/index.php/1/article/view/196. Acesso em: 16 oct. 2024.