Investigating the effect of relationships among studies in the context of research methodology on predicting the results of hypotheses. Turkish Journal of Marketing, [S. l.], v. 8, n. 4, p. 106–118, 2023. DOI: 10.30685/tujom.v8i4.188. Disponível em: https://www.tujom.org/index.php/1/article/view/188. Acesso em: 21 nov. 2024.