The role of the researcher in qualitative research and researcher diaries. Turkish Journal of Marketing, [S. l.], v. 8, n. 2, p. 64–74, 2023. DOI: 10.30685/tujom.v8i2.184. Disponível em: https://www.tujom.org/index.php/1/article/view/184. Acesso em: 21 nov. 2024.