How does shopping in the Metaverse affect hedonic and utilitarian motivations?. Turkish Journal of Marketing, [S. l.], v. 8, n. 2, p. 51–63, 2023. DOI: 10.30685/tujom.v8i2.183. Disponível em: https://www.tujom.org/index.php/1/article/view/183. Acesso em: 18 oct. 2024.