The effect of brand authenticity on brand preference and the intermediate role of brand trust in internet shopping of generations X and Y. Turkish Journal of Marketing, [S. l.], v. 7, n. 3, p. 125–147, 2022. DOI: 10.30685/tujom.v7i3.158. Disponível em: https://www.tujom.org/index.php/1/article/view/158. Acesso em: 5 apr. 2025.