EVALUATION OF HYBRID (CONVERGENT) PRODUCTS FOR FUNCTIONAL USAGE PURPOSES AND CATEGORY SIMILARITY. Turkish Journal of Marketing, [S. l.], v. 4, n. 1, p. 11–25, 2019. DOI: 10.30685/tujom.v4i1.38. Disponível em: https://www.tujom.org/index.php/1/article/view/38. Acesso em: 5 apr. 2025.