TY - JOUR AU - MUTİ TABANLI, Seda AU - AKDOĞAN, Mehmet Şükrü PY - 2022/09/25 Y2 - 2024/03/28 TI - Young consumers' attitudes together with geo-labelled food products and the effect of ethnocentric perceptions on purchasing intention JF - Turkish Journal of Marketing JA - tujom VL - 7 IS - 3 SE - Articles DO - 10.30685/tujom.v7i3.157 UR - https://www.tujom.org/index.php/1/article/view/157 SP - 105-124 AB - <p>The intensive use of technology in food products standardizes them and makes it difficult to distinguish products with their own geographical region characteristics. As a result of consumers' search for difference, quality and naturalness, products with geographical indications offer unique tastes bearing the cultural value of a particular region to elite consumer groups. In addition, geographically indicated products also affect consumers who want to support sustainability and act with national feelings in their purchasing decisions since they carry domestic signs of origin. The study aims to determine the factors that are effective in the adoption of geographically indicated products by consumers and to determine the effects of these factors on purchase intention. In the study, a questionnaire was applied to young consumers between the ages of 18 and 35 across Turkey who tend to purchase geo-labelled products between May and July 2021, and 336 people were reached. The hypotheses created in the model were tested with the regression method. As a result of the statistical analysis, It has been determined that the factors of quality and reliability, economic support, attitude towards culture and tradition and consumer ethnocentrism affect purchase intention.</p> ER -