Vol. 1 No. 2 (2016): Turkish Journal of Marketing
Articles

CRITICAL AND ANALYTICAL METHODOLOGY IN CAMPAIGN MANAGEMENT: A PROCESS MANAGEMENT MODEL FOR NGOs

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  • Sedat YÜKSEL
Sedat YÜKSEL
MoHE, College of Applied Sciences, Sohar, Oman
Bio

Published 06/02/2017

Keywords

  • Campaign Management, Social Good, NGO, Critical Thinking, Analytical Thinking
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How to Cite

CRITICAL AND ANALYTICAL METHODOLOGY IN CAMPAIGN MANAGEMENT: A PROCESS MANAGEMENT MODEL FOR NGOs. (2017). Turkish Journal of Marketing, 1(2), 145-162. https://doi.org/10.30685/tujom.v1i2.11

Abstract

In this study, it is proposed a critical and analytical methodology integrated managerial functions like planning, organizing, implementing and controlling for NGOs to raise awareness, to build public opinion, to canvass, to persuade, to actuate and to activate by campaigning.  It contributes literature by integrating critical and analytical thinking into the same model with process management approach. Besides, it can be considered as managerial and practical accelerator for NGOs, by transforming critical and analytical thinking into systematic, organizational decision making and management process, whilst cognitive and individual.

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