Vol. 5 No. 2 (2020): Turkish Journal of Marketing
Articles

UNDERSTANDING INTERNET BANKING USE IN BANGLADESH: THE ROLE OF INTERNET BANKING APPS, CUSTOMERS? PERCEPTIONS AND GREEN CONCERN

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  • Md. Mahiuddin SABBIR,
  • Md. Safatur RAHMAN,
  • Marzia NOMI,
  • Tasmin JAHAN
Md. Mahiuddin SABBIR
Assistant Professor, Department of Marketing, University of Barishal, Barishal, Bangladesh
Md. Safatur RAHMAN
MBA (Thesis), Department of Marketing, University of Barishal, Barishal, Bangladesh
Marzia NOMI
Lecturer, Department of Economics, University of Barishal, Barishal, Bangladesh
Tasmin JAHAN
Lecturer, Department of Marketing, University of Barishal, Barishal, Bangladesh

Published 08/24/2020

Keywords

  • Green concern,
  • Internet banking apps,
  • Bangladesh
Copyright Notice

How to Cite

UNDERSTANDING INTERNET BANKING USE IN BANGLADESH: THE ROLE OF INTERNET BANKING APPS, CUSTOMERS? PERCEPTIONS AND GREEN CONCERN. (2020). Turkish Journal of Marketing, 5(2), 100-120. https://doi.org/10.30685/tujom.v5i2.89

Abstract

The purpose of this study is to examine the effects of Internet banking apps, perceived usefulness, perceived security, perceived ease of use and green concern on Internet banking use. A self-ordered questionnaire was developed and administered to a simple random sample of 300 students, job holders, businessmen and housewives. Factor analysis, Pearson correlation and Multiple regression analysis were used to analyze data. The findings of this research indicated that all factors namely Internet banking apps, perceived usefulness, perceived security, perceived ease of use and green concern have significant impact on Internet banking use. More specifically, Internet banking apps and perceived usefulness have more influence on Internet banking use. As this study introduced relatively two new factors namely Internet banking apps and green concern in the context of Internet banking, further investigation of these two factors in different settings seems worthwhile. However, this study confirms the importance of these factors in using Internet banking in Bangladesh and also provides insights for bankers to understand the interest of consumer on Internet banking use.

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