Vol. 1 No. 2 (2016): Turkish Journal of Marketing
Articles

CHALLENGES TO MULTINATIONAL COMPANIES AND ITS IMPACT ON THE MARKETING POLICIES IN EGYPT

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  • Ahmed Eid GHAREEB
Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, ?Saudi Arabia, phone: 00966557619459, ?Fax: ?(+966)73235398 ?, E-mail: theprof82@yahoo.com ?Ahmedeid82@jcba.edu.sa
Bio

Published 06/02/2017

Keywords

  • â?? Egyptian revolution,
  • Challenges to multinational â??companies,
  • marketing mix
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How to Cite

CHALLENGES TO MULTINATIONAL COMPANIES AND ITS IMPACT ON THE MARKETING POLICIES IN EGYPT. (2017). Turkish Journal of Marketing, 1(2), 94-119. https://doi.org/10.30685/tujom.v1i2.6

Abstract

Although many studies  discussed Marketing Mix from different areas  like (P. Yasanallah ,et al ,2012; ?Thomas ,2010; Gandolfo, et al. ,2009)? ?but no one discussed it's relation with the political changes so this ?paper aims to investigate the challenges to multinational companies and its impact on ?the ?marketing Mix ?after ?Egyptian Revolution.? In order to do so,  The researcher investigated a field study taking a sample participants of 110 managers and ?specialists from the ?studied companies and gave them a questionnaire about the Challenges to ?multinational companies. It was found a positive and statistically significant relationship ?between  Challenges to multinational companies and its impact on the ?marketing Mix. So ?multinational companies should change marketing policies according to political, Economic ?and Legal changes? ?and the regime in every country they invest in. 

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