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Alain Michael MOMO
Cape Peninsula University of Technology Cape Town-South Africa
QUANTITATIVE PERCEPTIONS OF BACKUS’S E-GOVERNANCE MODEL
Vol 4 No 2 (2019): TURKISH JOURNAL OF MARKETING
Submitted: Aug 17, 2019
Published: Sep 14, 2019
This study was conducted to determine measures of dispersion for normal distribution of nation brand ranking in line with Backus’s e-governance model adoption. The significance of this study dwells in the quantitative interpretations of Backus’s e-governance model for rebranding African nations. This is an exploratory study, which is based on the emic perspective (author’ s viewpoint) built on literature reviewing and inferential statistics. The results show that the probability for investors to select randomly South Africa as business destination P (RSA) is 35%. The mean of top 10 African nation brands being 61.2; South Africa’s brand variance of 156.8; and standard deviation of 5.8 translates better reputation and positioning from the sample (n).