Abstract

This study was conducted to determine measures of dispersion for normal distribution of nation brand ranking in line with Backus’s e-governance model adoption. The significance of this study dwells in the quantitative interpretations of Backus’s e-governance model for rebranding African nations. This is an exploratory study, which is based on the emic perspective (author’ s viewpoint) built on literature reviewing and inferential statistics. The results show that the probability for investors to select randomly South Africa as business destination P (RSA) is 35%. The mean of top 10 African nation brands being 61.2; South Africa’s brand variance of 156.8; and standard deviation of 5.8 translates better reputation and positioning from the sample (n).