EFFICIENT SUPPLIER QUALITY MANAGEMENT AND PORTAL USAGE IN SUPPLIER RELATIONS: A CASE OF VSRM

Main Article Content

Utkay Nesimi GÖGEBAKAN
https://orcid.org/0000-0001-9689-9281
Ramazan NACAR
https://orcid.org/0000-0002-4443-974X

Abstract

The purpose of this study is to explain methods, tools of the effective supplier quality management, process and activities of global and lean supplier quality beginning with the function and role of supplier quality unit, performing at automotive industry, by explaining its relationship with other related departments; to explain methods regarding performance evaluation of the process by observing basic problems, factors affecting the process, risks and opportunities and finally after mentioning supplier relations management, analyzing the destionation of the study, vSRM software, and pros and cons of vSRM in details. The supplier quality department provides and controls the conformance of purchased goods with respect to customer requirements and expectations; it is a function that should be instituted not only in automotive industry but also all other industries, as taking the responsibity of tasks such as audit and evaluation, perfomance monitoring, corrective action follow-up, sub-component project management, supplier quality ranking and development.

Downloads

Download data is not yet available.

Article Details

How to Cite
GÖGEBAKAN, U. N., & NACAR, R. (2019). EFFICIENT SUPPLIER QUALITY MANAGEMENT AND PORTAL USAGE IN SUPPLIER RELATIONS: A CASE OF VSRM. TURKISH JOURNAL OF MARKETING, 4(2), 81-110. https://doi.org/10.30685/tujom.v4i2.52
Section
Articles
Author Biography

Ramazan NACAR, Bursa Technical University

İşletme Mühendisliği mezunu, Pazarlama özellikle de Uluslararası Pazarlama alanında çalışmalar yapıyorum.