THE LAST DECADE OF MARKETING RESEARCH: THE CASE OF EUROPEAN JOURNAL OF MARKETING

Abstract

This study aims to present a bibliometric analysis of the research papers published in the European Journal of Marketing (EJM) from the year 2008 to 2017. According to results, 762 research papers were published in the European Journal of Marketing from the year 2008 to 2017. The distribution of top three subjects is as follows; product and branding (148 papers, 19.42%), marketing communications (119 papers, 15.62%) and consumer behaviour (109 papers, 14.30%). The top three article contributing countries are the UK, Australia, and the USA. The results also exhibit that most of the research papers (543 papers, 71.26%) have 51 or more references. Finally, approximately half of the research papers (352 papers, 46.20%) are cited up to ten times. The results are important for the guidance of academicians and researchers who study in marketing.