Vol. 3 No. 3 (2018): Turkish Journal of Marketing
Articles

ENTRPRENEURIAL MARKETING IN THE DIGITAL AGE

PDF (Turkish)
  • Tuğba ÖZBÖLÜK
Tuğba ÖZBÖLÜK
Bozok University

Published 01/08/2019

Keywords

  • Entrepreneurial Marketing, Web 2.0, Social Media
Copyright Notice

How to Cite

ENTRPRENEURIAL MARKETING IN THE DIGITAL AGE. (2019). Turkish Journal of Marketing, 3(3), 223-237. https://doi.org/10.30685/tujom.v3i3.61

Abstract

In an increasingly digital world, companies are increasingly using social media channels to interact with consumers and to reach the most up-to-date information. As a conceptual approach to entrepreneurial marketing which is the intersection of entrepreneurship and marketing, this study makes implications about the concept in terms of Web 2.0. In the study, the opportunities and challenges of Web 2.0 for small businesses in the digital age are discussed. It is revealed that Web 2.0 has some advantages as well as disadvantages in terms of entrepreneurial marketing. In this respect, this study offers suggestions to help small businesses to start using Web 2.0 tools.

PDF (Turkish)

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