The role of the researcher in qualitative research and researcher diaries
Selda Fındıklı- Emine Pınar Saygın
Published 06/26/2023
Keywords
- Marketing, Qualitative Research, Researcher Responsibility, Researcher Diaries
Copyright (c) 2023 Selda Fındıklı- Emine Pınar Saygın
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Abstract
With the proliferation of qualitative research, the responsibilities of the qualitative researcher are also emphasized. The qualitative researcher is expected to have different roles and responsibilities than the quantitative researcher. The effectiveness and usefulness of qualitative research largely depend on the researcher's skill. Because, unlike quantitative, in qualitative research, the researcher does not only collect data but also analyzes and reports with various methods, participates in the construction of the research, empathizes, sometimes experiences events and phenomena with the participants and interprets the results from the perspective he has gained in this way. The importance of researcher diaries emerges at this point. The researcher can use the researcher's diaries as a data source and as a channel for self-evaluation. The diaries contribute to the process and the product by revealing an internal presentation of how the research process was experienced. In order to reflect the context of his/her work, the researcher uses the quotes from his/her diary while performing the projection task in the transfer of experiences; It is an important help that the diary is a product that can be subjected to retrospective analysis. Beyond reflecting descriptive details, researcher diaries are also a very important data source in providing the concept of "credibility", which is important in qualitative research. This study discusses the importance and necessity of researcher diaries in qualitative studies.
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