Vol. 1 No. 3 (2016): Turkish Journal of Marketing
Articles

THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ?TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ?AND DEVELOPING TOOL

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  • Ahmed Eid GHAREEB
Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, ?Saudi Arabia, phone: 00966557619459, ?Fax: ?(+966)73235398 ?, E-mail: theprof82@yahoo.com ?Ahmedeid82@jcba.edu.sa
Bio

Published 08/25/2017

Keywords

  • Human Capital,
  • International Companies,
  • Podcasting,
  • â??developing tool. â?? â??
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How to Cite

THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ?TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ?AND DEVELOPING TOOL. (2017). Turkish Journal of Marketing, 1(3), 138-149. https://doi.org/10.30685/tujom.v1i3.14

Abstract

Although many studies discussed podcasting benefits from different areas like (  Lee & Chan, 2007?; ? Evans, 2008; Kennedy et al., 2011?)?  no one discussed the attitudes of Human Capital ?towards Using it as an ?Innovative Asynchronous training ?and developing ?tool. ? so this ?paper aims to investigate these attitudes.? In order to do so,  The researcher investigated a field study taking a sample participants of 120 workers from the ?studied companies and gave them a five-point Likert scale? questionnaire about their attitudes towards Using Podcasting in training. The data were analyzed using SPSS. It was found that ? participants ?had a very positive attitude toward podcasts and had very high motivation to develop their skills with the help of podcasts.

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