ÇINAR, Dilaysu, and İbrahim KIRÇOVA. “?PAY WHAT YOU WANT PRICING STRATEGY? AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES”. Turkish Journal of Marketing 3, no. 2 (August 19, 2018): 65–83. Accessed March 28, 2024. https://www.tujom.org/index.php/1/article/view/27.