TY - JOUR AU - MOMO, Alain Michael PY - 2019/09/14 Y2 - 2024/03/29 TI - QUANTITATIVE PERCEPTIONS OF BACKUS?S E-GOVERNANCE MODEL JF - Turkish Journal of Marketing JA - tujom VL - 4 IS - 2 SE - Articles DO - 10.30685/tujom.v4i2.55 UR - https://www.tujom.org/index.php/1/article/view/55 SP - 150-161 AB - <p>This study was conducted to determine measures of dispersion for normal distribution of nation brand ranking in line with Backus?s e-governance model adoption. The significance of this study dwells in the quantitative interpretations of Backus?s e-governance model for rebranding African nations. This is an exploratory study, which is based on the emic perspective (author? s viewpoint) built on literature reviewing and inferential statistics. The results show that the probability for investors to select randomly South Africa as business destination <em>P (RSA)</em> is 35%. The mean of top 10 African nation brands being 61.2; South Africa?s brand variance of 156.8; and standard deviation of 5.8 translates better reputation and positioning from the sample (n).</p> ER -