TY - JOUR AU - ŞIKER, Perihan PY - 2019/05/12 Y2 - 2024/03/28 TI - THE IMPACT OF GENDER ON DECISION-MAKING STYLES OF YOUNG CONSUMERS JF - Turkish Journal of Marketing JA - tujom VL - 4 IS - 1 SE - Articles DO - 10.30685/tujom.v4i1.41 UR - https://www.tujom.org/index.php/1/article/view/41 SP - 26-41 AB - <p><em>The purpose of the study is to examine the impact of gender in decision-making process of the youngs while purchasing clothes. </em><em>For this purpose, </em><em>Sproles and Kendall?s (1986) Consumer Styles Inventory (CSI) was adapted</em><em> to Turkish young consumer. </em><em>Data is collected from 384 university students. As a result of exploratory factor analysis,</em> <em>modifications of the framework was identified. New factors of female and male have displayed</em><em>. Recreational seeking, variety seeking and satisfaction factors are developed for female. Low priceseeking, shopping avoidance and time-energy conserving factors are developed for male.</em><em> Perfectionism</em><em> was found to be an important factor for both male and female.</em></p> ER -