Bettman, J. R. (1979). Information Processing Theory of Consumer Choice. AddisonWesley Pub. Co.
Bettman, J. R., & Park, C. W. (1980). Effects of Prior Knowledge And Experience And Phase of The Choice Process On Consumer Decision Processes: A Protocol Analysis. Journal of Consumer Research, vo1.7 (December), 234-248.
Bloch, P. H., & Richins, M. L. (1983). A Teoretical Model for the Study Product Importance Perceptions. Journal of Marketing Vol.47 (Summer1983), 69-81.
Brucks, M. (1985). The Effects of Product Class Knowledge On Information Search Behavior. Journal of consumer research, 1-16.
Bruwer, J., & Buller, C. (2012). Consumer Behavior Insights, Consumption Dynamics, and Segmentation of the Japanese Wine Market. Journal of International Consumer Marketing, 24(5), 338-355.
Cabañero, C. P. (2006). Consumer Involvement in Goods And Service Purchases. Esic Market, 73-91.
Chang, C. (2004). The interplay of product class knowledge and trial experience in attitude formation.
Journal of Advertising, 33(1), 83-92.
Choubtarash, N., Mahdieh, O., & Marnani, A. B. (2013). The Study of The Relationship Between Consumer Involvement And Purchase Decision (Case Study: Cell phone). Interdisciplinary Journal of contemporary Research in business, 276-296.
Cox, D. (1967). Risk Handling in Consumer Behavior -An Intensive Study of Two Cases. in Cox, P.F. (Ed.), Risk Taking and Information Handling in Consumer Behavior, Graduate School of Business Administration, Harvard University, Boston, 34-81.
Day, G. S. (1970). Buyer Attitudes And Brand Choice Behavior. New York: Free Press.
Dhar, R., & Wertenbroch, K. (2000). Consumer Choice Between Hedonic and Utilitarian Goods. Journal of Marketing Research, 60-71.
Dodd, T. H., Laverie, D. A., Wilcox, J. F., & Duhan, D. F. (2005). Differential Effects of Experience, Subjective Knowledge And Objective Knowledge on Sources of Information Used in Consumer Wine Purchasing. Journal of Hospitality & Tourism Research, 29(1)., 3-19.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers' Product Evaluations . Journal of Marketing Research, 307-319.
Flynn, L. R., & Goldsmith, R. E. (1999). A short, Reliable Measure of Subjective Knowledge. Journal of Business Research, 57-66.
Gamble, P. R., & Blackwell, J. (2001). Knowledge Management: A State of The Art Guide. Kogan Page Publishers.
Guo, L., & Meng, X. (2008). Consumer Knowledge and Its Consequences: An International Comparison. International Journal of Consumer Studies , 260–268.
Hanzaee, K. H., & Khosrozadeh, S. (2011). The Effect of the Country-of-Origin Image, Product Knowledge and Product Involvement on Information Search and Purchase Intention. Middle-East Journal of Scientific Research 8 (3), 625-636.
Hanzaee, K. H., & Mirvaisi, M. (2011). Customer orientation of service employees: a case study of Iranian Islamic banking (based on COSE model). International Journal of Marketing Studies, 130-145.
Hanzaee, K. H., Khoshpanjeh, M., & Rahnama, A. (2011). Evaluation of the Effects of Product Involvement Facets on Brand Loyalty. African Journal of Business Management, 5(16), 6964-6971.
Higie, R. A., & Feick, L. F. (1989). Enduring Involvement: Conceptual and Measurement Issues. Advances in Consumer Research, 690-696.
Houston, M. J., L., & Rothschild, M. (1977). A Paradigm for Research on Consumer Involvement. Graduate School of Business, University of Wisconsin-Madison, 1-35.
Kandemir, G. (2018). Tüketici İlgilenim ve Ürün Bilgi Düzeylerinin Satın Alma Kararları Üzerindeki Rolüne İlişkin Bir Araştırma. Marmara Üniversitesi, Sosyal Bilimler Enstitüsü, Yayınlamış Yüksek Lisans Tezi.
Kapferer, J. N., & Laurent, G. (1993). Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement. Psychology & Marketing, 347-355.
Kapferer, J.-N., & Laurent, G. (1985). Consumer Involvement Profiles:A New Practical Approach to Consumer Involvement. Journal of Advertising Research Volume 25, No. 6, December 1985/January 1986, 48-56.
Kim, J., Lee, H., & Kim, H. (2004). Factors Affecting Online Search Intention and Online Purchase Intention. Seoul Journal of Business, 27-48.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Pearson Education.
Kotler, P., & Keller, K. (2012). Marketing Management 14e.
Krugman, H. E. (1962). An Application of Learning Theory to TV Copy Testing. Public Opinion Quarterly, 626-634.
Krugman, H. E. (1965). The Impact of Television Advertising: Learning without Involvement. Public Opinion Quarterly, 29(3), 349-356.
Krugman, H. E. (1966). The measurement of advertising involvement. Public Opinion Quarterly, 30(4), 583-596.
Krugman, H. E. (1977). Memory Without Recall, Exposure Without Perception. Journal of Advertising Research.
Kurtuluş, K. (1998). Pazarlama araştırmaları. İstanbul Üniversitesi İşletme Fakültesi.
Laurent, G., & Kapferer, J.-N. (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, 41-53.
Lin, L. Y., & Chen, C. S. (2006). The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan. Journal of consumer Marketing, 23(5), 248-265.
Malhotra, N. K. (2002). Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, NJ: Pearson Education, Inc.
McGill, T., & Klobas, J. (2008). User developed application success: sources and effects
of involvement. Behaviour & Information Technology, 27(5), 407-422.
Michaelidou, N., & Dibb, S. (2006). Product Involvement: An Application in Clothing. Journal of Consumer Behaviour, 5(5), 442-453.
Michaelidou, N., & Dibb, S. (2008). Consumer Involvement: A New Perspective. The Marketing Review, 8(1), 83-99.
Mitchell, A. A. (1981). The dimensions of advertising involvement. ACR North American Advances.
Mittal, B. (1989). Measuring Purchase- Decision İnvolvement. Psychology & Marketing, 147-162.
Park, C. W., & Moon, B. J. (2003). The relationship between product involvement and product knowledge:
Moderating roles of product type and product knowledge type. Psychology & Marketing, 20(11), 977-997.
Rao, A. R., & Monroe, K. B. (1988). The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations. Journal of Consumer Research., 253-264.
Rothschild, M. L. (1984). Perspectives on Involvement: Current Problems and Future Directions. in NA - Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, 216-217.
Sherif, M., & Cantril, H. (1947). The Psychology of Ego-Involvement. New York: Wiley.
Solomon, M. R. (1994). Consumer Behavior Buying, Having, and Being. Ally and Bacon.
Solomon, M. R. (2010). Consumer behavior: Buying, having, and being . London: Pearson Education.
Solomon, M., Bamossy, G., Askegaard, S., & Hogg, M. (1999). Consumer Behaviour: A European Perspective. New Yersey, ZDA: Prentice Hall Inc.
Tekin, G., Yiltay, S., & Ayaz, E. (2016). The Effect of Brand Image on Consumer Behaviour: Case Study
of Louiss Vuitton-Moet Hennessy. Internatonal Journal of Academic Value Studies, 2(1), 1-24.
Sujan, M. (1985). Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments. Journal of Consumer Research, 31-46.
Zaichkowsky, J. L. (1978). Involvement and the Price Cuei. Advances in Consumer Research, 323-327.
Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research , Vol. 12 (December ), 341-352.
Zaichkowsky, J. L. (1986). Conceptualizing Involvement. Journal of Advertising, Vol. 15, No. 2,, 4-34.
Zaichkowsky, J. L. (1987). The Emotional Affect of Product Involvement. NA-Advances in Consumer Research, 32-35.
- Abstract viewed - 229 times
- PDF downloaded - 126 times
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Doctorate Student, Marmara University, Institute of Social Sciences, Marketing Department, Turkey,
Serdar PİRTİNİ, Prof. Dr.
Prof. Dr., Marmara University, Faculty of Business, Department of Business Administration, Turkey,
Azra BAYRAKTAR, Prof. Dr.
Associate Professor, Marmara University, Faculty of Business, Department of Business Administration, Turkey
How to Cite
A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS
Vol 4 No 2 (209): TURKISH JOURNAL OF MARKETING
Submitted: Aug 26, 2019
Published: Sep 17, 2019
The aim of the research is to examine the relationship between consumer involvement and product knowledge level with utilitarian (smartphone) and hedonic (cosmetic) products and their purchasing decisions. In this study, data were collected by using survey method which is widely used in data collection in marketing researches. The research was conducted with 456 university students. Factor analysis, independent t test, one way variance (ANOVA) and correlation analysis were used in the study. When the results of the research were examined, it was found out that the perception of the men was statistically high for the interest, hedonic value, the importance of perceived risk and the product knowledge levels for information search and purchasing intention factors. In research on cosmetic products, involvement in consumer interest variable, hedonic value and sign value factors of products and product knowledge level, perception of women in information search and purchase intention were significantly higher.