Vol. 1 No. 3 (2016): Turkish Journal of Marketing
Articles

THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ?TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ?AND DEVELOPING TOOL

Ahmed Eid GHAREEB
Jazan University, Community college, 42145, Jazan, ?Saudi Arabia, phone: 00966557619459, ?Fax: ?(+966)73235398 ?, E-mail: theprof82@yahoo.com ?Ahmedeid82@jcba.edu.sa
Bio

Published 08/25/2017

Keywords

  • Beşeri Sermaye,
  • Uluslararası Firmalar,
  • Podcasting,
  • Geliştirme Aracı
  • Human Capital,
  • International Companies,
  • Podcasting,
  • â??developing tool. â?? â??

How to Cite

GHAREEB, A. E. (2017). THE ATTITUDES OF HUMAN CAPITAL IN INTERNATIONAL COMPANIES ?TOWARDS USING PODCASTING AS AN INNOVATIVE ASYNCHRONOUS TRAINING ?AND DEVELOPING TOOL. Turkish Journal of Marketing, 1(3), 138–149. https://doi.org/10.30685/tujom.v1i3.14

Abstract

Although many studies discussed podcasting benefits from different areas like (  Lee & Chan, 2007?; ? Evans, 2008; Kennedy et al., 2011?)?  no one discussed the attitudes of Human Capital ?towards Using it as an ?Innovative Asynchronous training ?and developing ?tool. ? so this ?paper aims to investigate these attitudes.? In order to do so,  The researcher investigated a field study taking a sample participants of 120 workers from the ?studied companies and gave them a five-point Likert scale? questionnaire about their attitudes towards Using Podcasting in training. The data were analyzed using SPSS. It was found that ? participants ?had a very positive attitude toward podcasts and had very high motivation to develop their skills with the help of podcasts.

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